Ferrari set for 'ratatata' roars to silent 'whrrrrr' transition with first electric car launch in 2025: Details

Italian luxury carmaker Ferrari is gearing up for electric transition with the launch of its first electric vehicle (EV) slated for late next year. The automaker is poised to debut its maiden EV with prices starting from at least 500,000 euros (Rs 4.48 crore), reported Reuters. This move is part of the company’s plans to increase its production capacity by up to one-third through a new plant opening in Maranello, northern Italy.
While mainstream automakers are cutting EV prices due to diminishing demand, Ferrari is taking a different route, banking on its exclusive fanbase’s willingness to pay a premium. This new EV’s starting price far exceeds the average sale price of Ferrari vehicles, which hovered around 3,50,000 euros in the first quarter of this year, inclusive of optional features. In comparison, luxury EV rivals such as Porsche’s Taycan start at about 1,00,000 euros.
Ferrari’s new facility and strategy
The new facility, referred to as the e-building, represents a significant leap for Ferrari, which delivered fewer than 14,000 cars last year. With the new plant, production capacity could eventually rise to around 20,000 vehicles annually, a source told Reuters under anonymity.

The Maranello factory will not only manufacture Ferrari’s first EV but also continue to produce petrol and hybrid models along with components for hybrids and EVs. The facility is expected to be fully operational within three to four months. Furthermore, Ferrari is already in the early stages of developing a second EV model.
As competitors like Lamborghini plan to launch their first EVs by 2028, Ferrari’s entry into the electric arena is set to preserve its margins and cater to the niche market. The company’s strategic move towards electrification while retaining its exclusivity could reshape the luxury car market, setting a new benchmark for high-end electric vehicles.