How Flipkart aims to up the personalisation game for buyers during Big Billion Days 2024
Flipkart Big Billion Days 2024 kicks off on September 27, featuring AI-driven personalization for both customers and sellers. Highlights include tailored product recommendations, AR-powered try-ons, and a new multi-modal search interface. Sellers gain from AI-powered insights in areas like product quality, customer feedback, inventory planning, advertising, returns, and cost optimizations.