How Apple is planning to reduce prices of upcoming Apple Vision Pro headsets

Apple is reportedly planning to reduce the prices of the upcoming Apple Vision Pro headsets by using cheaper displays. The Cupertino-based tech giant may adopt a less expensive OLED display that will help it to reduce the manufacturing costs of the Apple Vision Pro headsets. According to a report by The Elec, this new display will be supplied by Japan Display Inc (JDI), where Apple has made a $100 million investment.JDI has recently delivered a glass-based OLED panel which may be designed for an Apple Vision Pro-like mixed reality headset, the report notes.

Apple’s first-ever mixed-reality headset which was launched in the US earlier this year. Vision Pro uses a silicon substrate for its displays which enables smaller pixels and a higher resolution compared to the glass board used by JDI.
The report cited sources to suggest that the new panels may have a pixel density of nearly 1,500 pixels per inch. While Apple has not disclosed the exact pixel density of the Apple Vision Pro's displays, the report claims that they have a pixel density of 3,391ppi.
JDI has reportedly adopted technologies from Sony, which supplies the OLED displays used in the existing Apple Vision Pro model

In 2023, rumours suggested that Sony refused to increase production capacity for the Apple Vision Pro. This led Apple to look for alternative suppliers. In addition to working with JDI, Apple has also approached other display makers to develop an OLED panel with a higher resolution of 1,700ppi.
Rumours also claim that Apple may be planning to launch the Vision Pro 2 at a significantly lower price than the original model. By using a less expensive display with an inflexible glass substrate and a lower resolution, Apple may be able to launch the upcoming models at a lower price. This approach is expected to reduce manufacturing costs and make the device more affordable as well.