Amazon launches a ‘bonus program’ for its employees to boost its AI sales

Amazon has reportedly launched a programme wherein it will give incentives to its salespeople for selling its AI products Q and Bedrock. Amazon Web Services (AWS) has announced this ‘performance target’ in an internal memo.

According to the memo obtained by Business Insider, to those who crack deals for the chatbot Q, AWS is offering a $1,000 bonus for the first 25 licences sold and retained for three straight months with the same customer.The report noted that the rewards, however, max out at $20,000 a customer.
Similarly, those who sell Bedrock, Amazon's AI-development platform, will be given an incentive of $5,000 for small customers and $10,000 for bigger customers when they “achieve 3 consecutive months of specified Bedrock incremental usage in 2024,” the memo said.
A previous report by the same publication claimed that the bonuses are one of the several tactics AWS is using to boost its AI sales, and that some AWS teams are considering higher pay for AI specialists in some job categories.

The e-commerce giant recently rolled out an internal sales campaign, called “Find One, Launch One, Ramp One,” encouraging non-sales roles to actively sell AI products. A company spokesperson told the publication that every major tech company provided similar sales incentives.
The development comes at a time when companies are vying for supremacy in the AI technology space. Amazon faces tough competition from Microsoft and Google in terms of AI and Cloud business as well as ChatGPT-maker OpenAI.