Women-run motel on Delhi-Nainital Highway to boost local products

Women-run motel on Delhi-Nainital Highway to boost local products
Rudrapur: A motel run by women's group is set to be constructed along the Delhi-Nainital National Highway near Jagatpur Patti in Jaspur, Udham Singh Nagar. The initiative, part of the Rural Enterprise Augmentation Project (REAP), aims to promote local products and empower women by providing tourists direct access to items made by women-led Cluster Level Federations (CLFs).
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The motel will include a restaurant and guest house, featuring handmade products from various women's groups in the district. A one-bigha plot has been identified for the project, with around Rs 1.1 crore allocated by the central govt for infrastructure development. Once construction is complete, the motel will be handed over to the CLFs for operation.
"Under the REAP scheme, business plans from 15 CLFs have been approved so far," said Himanshu Joshi, district project manager. "Each CLF will receive Rs 4 lakh from REAP, with an additional Rs 1 lakh invested by the CLFs themselves," he added.
"The district has 39 CLFs operated by women's groups, with 25 submitting business proposals under REAP. Efforts are also underway to upgrade the local products produced by these CLFs and create new marketing opportunities," he added.
"The district has 39 women-operated CLFs, 25 of which have submitted business proposals under REAP. Efforts are also being made to upgrade local products and create new marketing opportunities," Joshi added.
Manish Kumar, chief development officer (CDO) of Udham Singh Nagar, said, "This project is a significant step towards empowering women entrepreneurs and strengthening the rural economy. It will connect tourists visiting Kumaon to local products, boost income for women's groups, and provide a new identity for the district's products."
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Aakash Ahuja

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