Cody Rhodes Shatters Merchandise Sales Record as WWE Undisputed Champion

Cody Rhodes is enjoying his heyday in WWE after returning to the promotion following his AEW run. The superstar has created the American Nightmare gimmick and it has extended his popularity eventually claiming victory against Tribal Chief Roman Reigns at WrestleMania 40's Night 2 on April 8 ending his glorious 1,316 days as Undisputed WWE Universal Heavyweight Champion.Rhodes’ babyface worked well among fans which resulted in record-breaking merchandise sales.

WWE’s current Universal Champion Cody Rhodes proved to be great at merchandise sales. In a recent report by Fightful Select, it was revealed that Rhodes has reportedly hit another milestone in terms of merchandise sales. The insiders from the world's largest sports merchandise company, Fanatics shared with Fightful that Rhodes has become the first professional wrestler to break into the top 5 in merchandise sales, joining the ranks of top athletes and personalities.
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Cody Rhodes has now joined the ranks of top American athletes who dominate both sports and business, surpassing wrestling icons like Hulk Hogan and "Stone Cold" Steve Austin emerging as a “merchandise king.”
Previously, Michael Rubin, head of the company that acquired ‘Fanatics,’ personally congratulated Rhodes on his major achievement, “I’ve just been informed that I have to thank you. It’s a massive thank you,” Ruby said, “Because you are the most influential person in the WWE business,” he added in a video shared by Rhodes on August 18.

Earlier reports revealed that Cody Rhodes has already secured a spot in Fanatics' top five overall sales rankings. Considering the wide range of athletes, celebrities, and public figures associated with Fanatics, this accomplishment is truly remarkable at any stage of development.
In 2023, WWE shared its own list of top merchandise sellers which revealed top industry talents including Rhodes, Roman Reigns, LA Knight, and Rhea Ripley being to the top position driving more sales.
Currently, Rhodes has teamed up with Reigns to take down Solo Sikoa and Jacob Fatu at the upcoming PLE, Bad Blood on October 5. Recently, Rhodes and Reigns gained wide attention after delivering a wonderful promo in the latest episode of Friday Night SmackDown.
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