3.5k Bengal traders on Amazon Global platform

Kolkata: Around 3,500 traders from Bengal’s MSME sector have joined Amazon Global Selling this year for international trade in the markets of US, UK, Canada, Australia and Germany.
These exporters are from Kolkata, South and North 24 Parganas, Burdwan, Howrah, Hooghly and Darjeeling, said Amazon India director of global trade Bhupen Wakankar.
The products that are being exported through Amazon from the state are mostly from textile, home appliances, kitchen, luggage, shoes, lawn and garden-allied categories.
“Amazon Global Selling is empowering exporters to reach customers globally and technology is the driving force that is simplifying e-commerce exports for MSMEs in Bengal and other parts of the country. We’re investing in tools and technologies to help sellers optimise their reach, enhance product discovery, and increase sales. Our plan is to enable $20 billion in cumulative e-commerce exports from India by 2025,” said Wakankar.