The wind speed at Ghatkopar where the hoarding crashed on Monday evening was 96 kmph, said the Indian Meteorological Department (IMD).
The death toll in the Ghatkopar hoarding collapse climbed to 14 on Tuesday, with 74 persons injured.
The hoarding space was given out on rent to the agency for a period of 10 years. The permission for erecting the hoarding was given to advertising agency, Ego Media Pvt. Ltd., under then GRP commissioner Quaiser Khalid .
The tragedy also raised questions about collective negligence and individual culpability. BMC also allegedly turned a blind eye and served a notice last week — a full two years later — by which time Monday’s disaster was in the making.
The hoarding in Ghatkopar violated regulations, exceeding the maximum permitted size of "40x40sqft" by measuring "120x120sqft" and weighs 250 ton.
Pant Nagar police have booked Bhavesh Bhinde, director of ad agency Ego Media Pvt Ltd that had erected the hoarding, and three of its unknown directors for causing death due to negligence, causing hurt by rash and negligent acts, and causing mischief and damage under IPC.
Bhavesh Bhinde, director of Ego Media Pvt Ltd which owned the hoarding in the Ghatkopar tragedy, has more than a dozen cases against him under the BMC Act for violations related to hoardings.
1,000 legal hoardings in Mumbai and BMC generates a substantial revenue of approximately Rs 100 crore from the licensing fees associated with these hoardings.