Jaipur to host IIFA awards next year

Jaipur: The Pink City will host the 25th International Indian Film Academy (IIFA) Awards from March 7-9, 2025, organisers of the show said on Sunday. The announcement comes in the run-up to the 2024 edition of the awards, set to begin in Yas Island, Abu Dhabi, for the third consecutive year from September 27.
An agreement was signed between the state tourism department and the IIFA for the silver jubilee celebrations of the IIFA Awards.The MoU signing ceremony was organised at the Albert Hall in the presence of deputy chief minister Diya Kumari, who also holds the tourism portfolio. VP Singh, commissioner of tourism, and vice-president of STJ Global Entertainment and Media (IIFA), Suresh Iyer, signed the agreement.
Kumari said IIFA 2025 will promote tourism in Rajasthan, adding it is for the second time that the event is taking place in India. The first such event was held in Mumbai in 2019.
"This will certainly promote Rajasthan, its destinations, culture, and history globally. This is a momentous occasion. When film stars and directors come here and see the locations and historical places of Rajasthan, more shootings of films will take place. New job and investment opportunities will be generated," said Kumari. The 2025 ceremony will also host the inaugural IIFA digital awards that would honour the best performances in digital entertainment, films, and OTT content. IIFA is a globally recognised platform for the promotion of Indian cinema among the international and Indian community worldwide and commands a global following from audiences who have an interest in Indian cinema.
"IIFA25 is a unique event comprising celebrations and awards being held to celebrate the 25 glorious years of Indian cinema, focusing on its globalisation in the new millennium and successes, achieving a pan-India appeal as well as pan-world appeal," a release stated.